Trademark registration in El Salvador is the legal process by which a natural or legal person obtains the exclusive right to use a trademark in El Salvador. This procedure is essential for protecting the identity of products and services in the market, preventing third parties from using the same or a similar trademark without authorization.
It is any sign, word or combination of words or any other graphic or material medium, which due to its special characteristics is capable of clearly distinguishing products, merchandise or services of the same type or class, but from different owners.
A trademark in El Salvador has a term of 10 years, which may be renewed indefinitely for other equal terms provided the corresponding legal requirements are met.
Registering a trademark offers legal protection against potential infringement and unauthorized use by third parties. It also grants exclusive rights to use the trademark in El Salvador.
Trademark registration is carried out before the National Registration Center ( CNR ), specifically at the Intellectual Property Directorate.
Each of these represents a promise of success for those who launch them on the market. The entire process of developing an invention, a brand, or other distinctive sign requires a significant investment of time and research of all kinds. Only by registering it can the legitimacy of the Exclusive Right to commercial exploitation be assured.
Conduct a priori search for the name you wish to register to identify whether there are any identical or similar registered or filed trademarks used for products, companies, or services.
That the brand or other sign must not go against morality and good customs.
Every natural or legal person
It is the recognition in favor of the creator of artistic and literary works through which protection is granted so that the author has the exclusive right of moral and patrimonial property.
Any form, configuration, or arrangement of elements of an artifact, tool, instrument, mechanism, or other object, or of any part thereof, that allows for improved or different functioning, use, or manufacture of the object that incorporates it, or that provides it with a previously unavailable utility, advantage, or technical effect. In El Salvador, the term of a utility model registration is 10 years, non-extendable, counted from the date of filing the application.
Day by day, intellectual property in El Salvador is an increasingly valuable asset for its owners. The development of a brand in El Salvador, its launch and market positioning, innovations, inventions, or property rights over a human creation made with effort, deserves and must be protected and secured from dishonest uses by third parties who have not invested anything and only wish to profit from the work of others.
